· Methods
How to ask why without asking why in user interviews
How to ask why without asking why: a practical guide for technical founders on rewriting interview questions to surface real reasons, not justifications.
Read more →Articles
Research-driven articles on interviewing, information gathering, and understanding what people think.
· Templates
Pricing interview questions for SaaS founders: a template that skips ‘would you pay?’
A field-tested set of pricing interview questions for SaaS founders — built from the canon, structured for tiny teams, with no ‘would you pay’ in sight.
Read more → · Templates
The 12-question SaaS pricing interview template for founders
Twelve SaaS pricing interview questions that uncover real willingness to pay by anchoring on past spend, buying triggers, and current alternatives.
Read more → · Candor
Why users don’t tell you what they really think
Why users don’t tell you what they really think — and how to design a research conversation where the truth becomes the easy thing to say.
Read more → · Methods
How to run your first user interview as a technical founder
A practical guide to your first user interview: who to talk to, what to ask, and how to turn 30 minutes into something you can act on.
Read more → · Company
Why we built Maren: rethinking the research interview
The research interview is broken. Teams know they should talk to their users more, but scheduling, moderating, and analyzing interviews is so painful that most don’t. Here’s how we’re fixing it.
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